Denim – Go Beyond the Brand and Look Good in Blue Jeans

Levi, Klein, Gap - A Quick Overview of the Blue Jeans Brands in Stores at Tanger Outlet in Myrtle Beach, South Carolina

“I have often said that I wish I had invented blue jeans: the most spectacular, the most practical, the most relaxed and nonchalant. They have expression, modesty, sex appeal, simplicity – all I hope for in my clothes.”

Yves Saint Laurent

Jeans are the staple item in everybody’s closet! They are functional and ageless, elegant and rebellious, and they give the instant stylish look we’re all looking for. Jeans are the most versatile and everyday clothes that can be dressed up or down to complement every woman’s figure. Denim has improved in style and quality over the years and has become a fashion-forward piece making their star appearance practically everywhere, from runway fashion shows to fashion magazines to street style.

There are so many denim brands to choose from and so many jeans styles that it has truly become demanding to buy a pair of jeans. Ironically, one of the most casual and “go to” item in the fashion world has turned out to be too sophisticated to style it well and too fancy to buy the “it” brand. It’s neither the label nor the price that makes a perfect pair of jeans, it’s the way they fit and flatter your shape.

Yes, it’s worthy to make an investment in a pair of jeans but it’s not the label as much as they have to be well-cut and make you feel good when you walk down the road. So, keep this in mind when you buy a pair of jeans: try on different brands, styles, and sizes and with perseverance you shall find the perfect denim.

Browse through the stores at Tanger Outlet in Myrtle Beach and pick a pair of jeans from classic to modern to the latest fashion trends in denim.

Blue Jeans  – Denim Brands History and Facts

Denim pants come in various fits, including skinny jeans, tapered, slim, straight, boot cut, narrow bottom, low waist, anti-fit and flare. From humble origins, blue jeans’s history became a true American narrative.  Invented by Jacob Davis and Levi Strauss in 1873, blue jeans are made of denim or dungaree cloth. In the 1950’s the cowboy era faded out in favor of youngsters of the greaser subculture. Teenagers have quickly embraced blue jeans brands like Levi’s, Lee, and Wrangler. Blue jeans are nowadays very popular casual dress around the world, with the biggest adoption in the American culture.

Levi Strauss has started very interestingly in 1853 from a very simple phrase: “You should have brought pants!” A golden rush mining prospector expressed his disappointment  to Levi Strauss in San Francisco after finding out that the only merchandise brought from New York were dry goods like rough canvas to use for tents and wagon covers. That triggered a brilliant business idea quickly adopted and implemented by Levi:  denim blue jeans, pants strong enough to last!  The rest is history, a very successful one I may say! Click here for a Levi’s guide to fall denim.

There has been an outbreak of knock-off items over the last several years. One of the most popular items of clothing has been Levi’s. Not only are knock-offs manufactured, they also target the vintage market because that is where the money is hence a greater return. Most fake Levi’s are ‘Vintage’ 501s but you should also stay away from the Levi denim with  Buckle on the rear (Buckleback). Click here for an article how to spot fake Levi’s.

Levi's - Style Strand Fashion


Calvin Klein produced their first pair of jeans in 1977.  He created a designer-jeans craze in the mid-70’s by adding his brand name to the denim’s back pocket. I can only imagine the impact of Brooke Shields, the official brand model at that time, on the adoption of Calvin Klein’s blue jeans. Click here for a quick overview of Kelvin Klein’s jeans offer.

Calvin Klein - Style Strand Fashion

Calvin Klein

The first Gap store has been opened in 1969 by Doris and Don Fisher. Gap started for a very simple reason: Don couldn’t find a pair of jeans that fit!  It originally sold signature blue jeans and since then Gap has become the largest specialty retailer in the United States, with its name still reflecting the generational gap of the sixties. Click here for an incredible offer of Gap’s 1969 jeans. 

Gap - Style Strand Fashion



Emanuela Neculai is a fashionista with European background, currently living in Myrtle Beach, South Carolina, USA. As a teenager Emanuela has been influenced by the Eastern European culture and fashion trends. The European elegant style has left a strong mark on her taste and preferences. Follow Emanuela on Google+

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